(New) Rent or buy? The costs are the same. According to financial theory, things that have the same economic effect in terms of the function of housing must be equivalent in value. Therefore, i… 2024-11-11 Noriyuki Morimoto Transform housing from durable consumer goods to an asset Housing was an important sector supporting Japan's period of high economic growth. Against the backdrop of a rapid increase in individual income and m… 2024-03-18 Noriyuki Morimoto How to Invest in the Ramen Industry In the airline industry, regulatory reforms triggered an intense price competition, which resulted in the expansion and development of the whole indus… 2024-01-22 Noriyuki Morimoto The Mission of Finance in Living Style Reform In the economic growth of mid-20th century Japan, housing construction was an extremely important driving force. But today, a major problem is that el… 2024-01-09 Noriyuki Morimoto To reject a mortgage application in the customer’s genuine interest No one wants to take out a mortgage loan. What people want is housing, not a mortgage. Since the reason we need housing is that we need a place to liv… 2023-11-13 Noriyuki Morimoto Finance in Asset-Light Management A company should hold only those assets that are necessary for the conduct of its business. Stocks of subsidiaries that have little relevance to the c… 2022-12-26 Noriyuki Morimoto When Ramen Goes Capitalist The ramen industry has established a firm position in Japanese food culture and is thriving. Its development has been supported by intense competition… 2022-11-28 Noriyuki Morimoto Customers are wary of bankers who ask questions If a banker wishes to sell mutual funds that truly meet the needs of customers, they would need to know facts such as the customers’ financial status … 2022-09-20 Noriyuki Morimoto Finance to survive COVID-19 Airlines used to own aircraft, but nowadays they lease aircraft from leasing companies. The leasing of transportation equipment, including aircraft as… 2022-06-13 Noriyuki Morimoto Why robots are trusted more than people at financial institutions Under the FSA's customer-oriented approach, when offering investment trusts, financial institutions are supposed to have an understanding of their cus… 2021-10-18 Noriyuki Morimoto 12»